Asch & Variables for Conformity (OCR A-Level Psychology): Flashcards
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Practise the cards
15 cards from this deck
Aim of Asch's line experiment
Aim of Asch's line experiment
To investigate the degree to which individuals conform to a majority when the answer is obvious
Asch's participant sample size & type
Asch's participant sample size & type
123 American male undergraduates
Group size in Asch's study
Group size in Asch's study
7-9 people with 6-8 confederates
Critical trials in Asch's experiment
Critical trials in Asch's experiment
12 out of 18 trials
% of time participants conformed in Asch's study
% of time participants conformed in Asch's study
36.8%
% who conformed at least once in Asch's study
% who conformed at least once in Asch's study
75%
% who never conformed in Asch's study
% who never conformed in Asch's study
25%
Situational variables definition
Situational variables definition
Variables in the environment that affect study results
Group size threshold for increased conformity
Group size threshold for increased conformity
More than 3 confederates
Conformity increase when confederates exceed 3
Conformity increase when confederates exceed 3
30% increase
Conformity % when one confederate dissented
Conformity % when one confederate dissented
Dropped to 5.5%
Effect of task difficulty on conformity
Effect of task difficulty on conformity
Conformity increases - people are uncertain so look to others for confirmation
Type of influence shown by task difficulty
Type of influence shown by task difficulty
Informational social influence (ISI)
Main type of influence demonstrated by Asch
Main type of influence demonstrated by Asch
Normative social influence (NSI) and compliance
Asch's study ecological validity
Asch's study ecological validity
Lacks it - artificial conditions, not real-life conformity