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15 cards from this deck
To investigate the degree to which individuals conform to a majority when the answer is obvious
123 American male undergraduates
7-9 people with 6-8 confederates
12 out of 18 trials
36.8%
75%
25%
Variables in the environment that affect study results
More than 3 confederates
30% increase
Dropped to 5.5%
Conformity increases - people are uncertain so look to others for confirmation
Informational social influence (ISI)
Normative social influence (NSI) and compliance
Lacks it - artificial conditions, not real-life conformity
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