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12 cards from this deck
Shift in beliefs/behaviour of entire population; norm changes
Minority influence, internal locus of control, disobedience to authority
Minority influence
Consistent, committed, flexible
Minority must be willing to suffer for their cause
New idea spreads in majority, becomes majority opinion over time
Importance of consistency, flexibility & commitment
To resist compliance
Conflict between majority beliefs & minority view; deeper thinking
Minorities more influential when arguments expressed consistently
Systemic racism & police brutality towards black people
Normative social influence (leads to compliance)
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