Role of Social Influence Processes in Social Change (OCR A-Level Psychology): Flashcards

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Role of Social Influence Processes in Social Change
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Definition of social change

Shift in beliefs/behaviour of entire population; norm changes

3 strategies for social change

Minority influence, internal locus of control, disobedience to authority

Main cause of social change

Minority influence

3 characteristics minorities need for influence

Consistent, committed, flexible

Augmentation principle

Minority must be willing to suffer for their cause

Snowball effect in social change

New idea spreads in majority, becomes majority opinion over time

Moscovici's demonstration

Importance of consistency, flexibility & commitment

Why minorities need internal locus of control

To resist compliance

Cognitive conflict in social change

Conflict between majority beliefs & minority view; deeper thinking

Why consistency matters for minorities

Minorities more influential when arguments expressed consistently

Issue BLM addresses

Systemic racism & police brutality towards black people

Influence type when recycling becomes majority view

Normative social influence (leads to compliance)

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