Role of Social Influence Processes in Social Change (OCR A-Level Psychology): Quizzes

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Role of Social Influence Processes in Social Change
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What is social change?

A shift in beliefs of entire population

Which THREE strategies are used in social influence processes for social change?

Minority influence, internal locus, disobedience

How does a minority group persuade the majority to adopt their view?

Being consistent, committed & flexible

What is the augmentation principle?

Willing to suffer for their cause

What is the snowball effect in social change?

New idea spreads, minority becomes majority

What did Moscovici demonstrate in his research?

Consistency, flexibility & commitment

What does cognitive conflict do in the social change process?

Forces majority to think more deeply

Why does a minority need an internal locus of control?

To resist compliance

In the recycling example, what causes people to start recycling once it becomes the majority view?

Normative social influence

What is identified as the MAIN cause of social change?

Minority influence

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