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11 cards from this deck
A technique for analysing qualitative data
Data placed in categories and counted
Data analysed in themes
Content analysis where themes are identified and data is organised by these themes
Decide what the behaviour being studied is
List of behaviours to measure the concept
Tally chart to count behaviours
High - based on real, current communications
Sources retained/accessed to test reliability
Different interpretations of categories reduce validity
Language/culture affects interpretation of content
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