Content Analysis (OCR A-Level Psychology): Flashcards
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11 cards from this deck
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Practise the cards
11 cards from this deck
What is content analysis?
What is content analysis?
A technique for analysing qualitative data
Quantitative approach in content analysis
Quantitative approach in content analysis
Data placed in categories and counted
Qualitative approach in content analysis
Qualitative approach in content analysis
Data analysed in themes
What is thematic analysis?
What is thematic analysis?
Content analysis where themes are identified and data is organised by these themes
First step in content analysis study
First step in content analysis study
Decide what the behaviour being studied is
Behaviour categories purpose
Behaviour categories purpose
List of behaviours to measure the concept
Recording tool in content analysis
Recording tool in content analysis
Tally chart to count behaviours
Ecological validity of content analysis
Ecological validity of content analysis
High - based on real, current communications
Replication benefit of content analysis
Replication benefit of content analysis
Sources retained/accessed to test reliability
Observer bias in content analysis
Observer bias in content analysis
Different interpretations of categories reduce validity
Cultural bias in content analysis
Cultural bias in content analysis
Language/culture affects interpretation of content