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15 cards from this deck
Observation in setting where target behaviour naturally occurs - all aspects of environment free to vary
High external validity - applies to everyday life
Some control over variables & extraneous variables
Participants unaware they're observed, done in secret
Removes participant reactivity, increases validity
Participants aware they're observed & gave informed consent
Researcher becomes part of group being studied
Researcher remains separate from those being studied
Not possible to establish cause and effect
Numerical (quantitative) data
Qualitative data, rich in detail
Clear, unambiguous, observable, measurable, exclusive & not overlap
When target behaviour happens infrequently
Recording behaviour within pre-established timeframe
Behaviour sampled may be unrepresentative
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