Explanations for Conformity (OCR A-Level Psychology): Revision Notes

1.1.2 Explanations for Conformity

Informational social influence (ISI)

When someone conforms because they want to be correct, so they look to others for guidance

★ Tends to lead to internalisation

Occurs in ambiguous/unfamiliar situations where there is no clear correct answer

Normative social influence (NSI)

When someone conforms because they want to be liked and accepted by a group

★ Tends to lead to compliance