The concept of quality (AQA GCSE Business): Flashcards

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The concept of quality
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What is quality in business?

Meeting needs & expectations of customers

Functionality aspect of quality

Whether product performs its intended job effectively

Reliability aspect of quality

Product works consistently with minimal breakdowns

Consistency aspect of quality

Same standard expected every time customers purchase

Value for money in quality

Price reflects the quality received

What are mystery shoppers?

Undercover assessments evaluating service quality

Customer loyalty tracking method

Analysing repeat purchase rates using loyalty card data

Define quality control

Checking products (sampling/inspection) at end of production

What is Total Quality Management (TQM)?

Quality-focused culture throughout entire organisation

TQM performance aim

'Right first time' with zero defects

Customer loyalty benefit of quality

Satisfied customers return & recommend to others

Premium pricing benefit of quality

Quality products command higher prices in marketplace

Reduced costs benefit of quality

Fewer returns, recalls & replacements lower costs

Lost customers consequence of poor quality

Attracting new customers more expensive than retaining

Training costs of quality management

TQM requires significant staff training investment

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