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12 cards from this deck
Specific group of people writer has in mind when writing
General, specific, multiple
Broad groups e.g. all adults or all teenagers
Particular groups e.g. parents with young children
Text appeals to more than one group at same time
Subject matter - who would be interested in topic?
Educated adults
Younger readers
Beginners/people unfamiliar with topic
Audience familiar with the topic
Content, Vocabulary, Language clues
Assuming text has only one audience
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