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14 cards from this deck
Informational documents providing clear, organized info
Organization - readers must find info quickly & easily
Help readers make informed decisions or take actions
Convince readers to adopt a viewpoint or support a cause
Broad appeal, accessible language, wide topics
Tailored content & language for particular groups
Using 'you' and 'your' to create personal connection
Presenting info in groups of 3 - memorable & satisfying
Repeated initial sounds to make phrases memorable
Break up content into sections, act as signposts
Present info in digestible chunks, reduce overwhelm
Highlight important details without cluttering main text
Prevent text appearing dense and overwhelming
Makes leaflets more readable and professional-looking
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