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15 cards from this deck
They adapt based on situation & external factors
Expansion & increased market presence
Survival & stability over growth
Introducing new products or services
Entering new geographical areas or customer segments
Capturing larger market share
Reducing range, focusing on profitable items
Achieving break-even sales to cover all costs
Cutting costs significantly
They shape whether businesses pursue growth or retrenchment
Strategic downsizing, reducing operational scale
During negative economic conditions
When economic conditions are favourable
Inflation causes increased expenses, squeezes profit margins
Can lower prices & attract customers from competitors
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