The importance of effective communication (Edexcel GCSE Business): Flashcards

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The importance of effective communication
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Strong communication ensures understanding of

Vision, mission and goals

Why good communication motivates employees

Know exactly what their job involves

Sender must select the right

Method (or medium)

Purpose of feedback in communication

To check communication has been successful

Communication cycle steps

Sender→medium→receiver→feedback

Formal communication definition

Follows official rules and procedures set by organisation

Informal communication definition

Happens naturally between people

Benefit of informal communication

Builds relationships and creates positive workplace culture

Risk of informal communication

Can spread incorrect info or contradict official messages

Poor communication effect on employee motivation

Drops when workers don't understand roles or goals

Barrier: inappropriate communication methods

Using wrong medium for message (e.g. complex text)

Barrier: emotional barriers examples

Anger, tiredness, or stress affect communication

Barrier: cultural differences cause

Misunderstandings in international business practices

Barrier: jargon and technical language means

Specialist terms receiver doesn't understand

Key principle for managing information flow

Quality matters more than quantity

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