Promotion, branding and technology (Edexcel GCSE Business): Flashcards
📚Flashcards
Practise the cards
12 cards from this deck
ShowHide
Practise the cards
12 cards from this deck
What branding represents
What branding represents
Personality & character of business in consumers' minds
How brand associations form
How brand associations form
Through every customer interaction with business
Instant recognition benefit
Instant recognition benefit
Customers quickly identify what brand represents
Brand loyalty outcome
Brand loyalty outcome
Stable revenue streams
Strong brands & premium pricing
Strong brands & premium pricing
Can charge higher prices than competitors
Social media marketing feature
Social media marketing feature
Cost-effective communication channels reaching vast audiences
Viral advertising
Viral advertising
Content spreads rapidly through user sharing
Email marketing advantage
Email marketing advantage
Customised to match individual customer preferences
Technology used for targeted ads
Technology used for targeted ads
Cookies track browsing habits
Tech vs traditional promotion
Tech vs traditional promotion
Reach broader audiences whilst spending less money
Personalised communication benefit
Personalised communication benefit
Messages more likely to resonate with recipients
Digital promotion measurement advantage
Digital promotion measurement advantage
Provides measurable results through analytics & tracking