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12 cards from this deck
Personality & character of business in consumers' minds
Through every customer interaction with business
Customers quickly identify what brand represents
Stable revenue streams
Can charge higher prices than competitors
Cost-effective communication channels reaching vast audiences
Content spreads rapidly through user sharing
Customised to match individual customer preferences
Cookies track browsing habits
Reach broader audiences whilst spending less money
Messages more likely to resonate with recipients
Provides measurable results through analytics & tracking
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