Promotion, branding and technology (Edexcel GCSE Business): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What does a brand represent in the minds of consumers?
What does a brand represent in the minds of consumers?
Complete personality & character
How are brand associations formed?
How are brand associations formed?
Through every customer interaction
What does instant recognition save in the buying process?
What does instant recognition save in the buying process?
Time and effort
What does enhanced brand loyalty lead to for businesses?
What does enhanced brand loyalty lead to for businesses?
Stable revenue streams
Why can established brands charge higher prices?
Why can established brands charge higher prices?
Customers perceive greater value
What benefit does a strong brand typically inspire in consumers?
What benefit does a strong brand typically inspire in consumers?
Greater confidence and trust
What does viral advertising on social media enable?
What does viral advertising on social media enable?
Content spread through user sharing
How can email marketing be tailored for customers?
How can email marketing be tailored for customers?
Customised to individual preferences
What technology do website adverts use to track browsing habits?
What technology do website adverts use to track browsing habits?
Cookies
How do digital methods compare to TV and print media?
How do digital methods compare to TV and print media?
Reach broader audiences whilst costing less
What does technology enable businesses to do with promotional messages?
What does technology enable businesses to do with promotional messages?
Personalise them for individuals
What advantage does digital promotion provide that traditional advertising cannot?
What advantage does digital promotion provide that traditional advertising cannot?
Measurable results in real-time