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14 cards from this deck
Info that can identify a specific person or help work out who they are
Name, address, passport no., fingerprints, photos, medical history
Trail of personal info left behind when you go online
Websites visited, emails sent, social media posts, photos uploaded
Contactless payments, mapping apps, location tracking via masts
Advertisers, healthcare, employers, law enforcement
Services tailored to match your preferences and location
Don't repeatedly enter same info, e.g. saved payment details
Unclear who collects, analyses, or shares your data
Data breaches - stolen data misused for fraud or identity theft
Unfair treatment of groups based on analysis of shared data
NHS owns them, patients only have right to view their own info
Strict legal rules on how personal data collected/used, gives individuals rights
Retailers & Google sell purchase habits & search history data
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