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13 cards from this deck
Process where projects are refined continually via feedback & testing
User feedback and new technology
Let users try product to observe usage & gather opinions
Gather info by asking people specific questions
Collect people's thoughts through group discussions
Test early versions to predict reactions & find improvements
High effectiveness; good for projects focused on usability
Making simple versions of a product to test and improve
Building visual/physical models to check design appearance & function
Comparing two options to see which one users prefer
Reviewing feedback vs project goals to focus on impactful changes
For competitiveness and sustainability
Iterative design: each model incorporates user feedback
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