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14 cards from this deck
Safeguards from dishonest/deceptive business practices
False/misleading statements about goods or services
Match what is actually being sold
Genuinely possess those characteristics
Must be clear & include all charges like VAT
Item must be at higher price for 28 consecutive days in previous 3 months
Verifiable
Prohibited under the act
Prohibited - not allowed
Must be honest and accurate across all media
Store genuinely shutting down permanently
Genuine
Prohibited - creates false urgency
Same level of protection for both
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