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12 cards from this deck
Specific group most likely to buy a product/service
Activities to connect with customers & persuade them to buy
More effective and cost-efficient
Young people aged 13-19 wanting affordable, fashionable clothes
Age, gender, income level, family situation
Location (urban vs rural) and climate
Interests/hobbies, values/attitudes, lifestyle choices
Dividing large market into smaller groups by shared traits
Messages customised for each segment
Products designed to meet specific needs
Customers receive more relevant products & services
Young people aged 17-25 needing student accounts
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