Target Market (Junior Cert Business Studies): Quizzes
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Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What is a target market?
What is a target market?
Specific group most likely to buy a product
Why do smart businesses focus on target markets rather than trying to sell to everyone?
Why do smart businesses focus on target markets rather than trying to sell to everyone?
It is more effective & cost-efficient
Marketing involves more than just advertising. What else does it include?
Marketing involves more than just advertising. What else does it include?
Market research & product development
Which age group does Penneys target for teenage clothing?
Which age group does Penneys target for teenage clothing?
Ages 13-19
Who does PlayStation target with its gaming consoles?
Who does PlayStation target with its gaming consoles?
Children, teenagers & young adults
Which of these is a demographic factor used to define target markets?
Which of these is a demographic factor used to define target markets?
Income level
Which factors are geographic factors in defining target markets?
Which factors are geographic factors in defining target markets?
Location and climate
What is market segmentation?
What is market segmentation?
Dividing market into smaller groups
How does market segmentation improve advertising?
How does market segmentation improve advertising?
Messages can be customised for each segment
What benefit does market segmentation provide for customer satisfaction?
What benefit does market segmentation provide for customer satisfaction?
Customers receive more relevant products
Which age group does AIB target with student banking services?
Which age group does AIB target with student banking services?
Ages 17-25
Why do businesses combine multiple characteristics when defining target markets?
Why do businesses combine multiple characteristics when defining target markets?
To create detailed customer profiles