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13 cards from this deck
Mass communication method to persuade consumers to buy
Tell, Inform, Persuade, Promote
Tell people about new products or services
Inform consumers (price, where to buy)
Persuade consumers to buy, increasing sales
Promote the brand to make it familiar
Catches attention through funny images or messages
Uses facts/figures to show product quality (e.g. 9/10 dentists)
Makes brands easy to recognise and remember
Uses celebrities to promote product, linking success with it
Encourages support for local/national products (e.g. Buy Irish)
Makes false/misleading claims about goods/services illegal
Ensures ads are legal, decent, honest, and truthful
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