Marketing (Junior Cert Home Economics): Flashcards
📚Flashcards
Practise the cards
14 cards from this deck
ShowHide
Practise the cards
14 cards from this deck
Definition of marketing
Definition of marketing
Selling goods/services by meeting consumers' wants & needs
Definition of market research
Definition of market research
Gathering info about consumers' likes, dislikes, needs & habits
Definition of merchandising
Definition of merchandising
Techniques retailers use to encourage shoppers to buy in-store
Purpose of large trolleys/baskets in stores
Purpose of large trolleys/baskets in stores
Allows shoppers to carry more, encouraging larger purchases
Why fresh bread placed near entrance
Why fresh bread placed near entrance
Smell makes consumers hungry & more likely to buy food
Purpose of background music in stores
Purpose of background music in stores
Creates a relaxed shopping atmosphere
Product placement technique in merchandising
Product placement technique in merchandising
Items that go together placed side by side to encourage buying both
Why essential items placed at back of store
Why essential items placed at back of store
Shoppers walk through store, increasing impulse buys
Purpose of stand-alone baskets for bargains
Purpose of stand-alone baskets for bargains
Makes items look like special offers
Purpose of luxury items at checkouts
Purpose of luxury items at checkouts
Encourages last-minute impulse buying
What are loss leaders
What are loss leaders
Items sold at/below cost price to attract customers
Definition of cost price
Definition of cost price
Money spent to produce/buy something before selling it
How merchandising influences buying habits
How merchandising influences buying habits
Uses psychology (smells, sounds, product placement)
Why merchandising works for consumers
Why merchandising works for consumers
Makes shopping more convenient & tempting