Marketing (Junior Cert Home Economics): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What is marketing?
What is marketing?
Selling goods/services by meeting needs
What is market research?
What is market research?
Gathering info on consumer preferences
Where are merchandising techniques used?
Where are merchandising techniques used?
In-store
Why do shops provide large trolleys or baskets on wheels?
Why do shops provide large trolleys or baskets on wheels?
To encourage larger purchases
Why are fresh bread and cakes placed near shop entrances?
Why are fresh bread and cakes placed near shop entrances?
The smell makes shoppers hungry
What does background music do in shops?
What does background music do in shops?
Creates a relaxed atmosphere
Why are pizza and garlic bread placed side by side?
Why are pizza and garlic bread placed side by side?
To encourage buying both items
Why are milk and eggs placed at the back of shops?
Why are milk and eggs placed at the back of shops?
To increase impulse buys as shoppers walk
Why are sweets and magazines placed at checkouts?
Why are sweets and magazines placed at checkouts?
For last-minute impulse buying
What are loss leaders?
What are loss leaders?
Items sold at/below cost to attract buyers
What is cost price?
What is cost price?
Money spent to produce/buy before selling
What does merchandising use to influence buying habits?
What does merchandising use to influence buying habits?
Psychology: smells, sounds, placement