Ethics & Sustainability in Marketing (Leaving Cert Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Core values of ethical marketing
Core values of ethical marketing
Honesty and transparency
Sustainable marketing definition
Sustainable marketing definition
Products with minimal environmental impact
Benefits of ethical marketing
Benefits of ethical marketing
Higher brand loyalty and increased market share
% Irish consumers paying more for sustainable products
% Irish consumers paying more for sustainable products
Over 70%
Product sourcing in sustainable marketing
Product sourcing in sustainable marketing
Local and sustainably sourced materials
Place considerations for sustainability
Place considerations for sustainability
Renewable energy and electric vehicles
Promotion in ethical marketing
Promotion in ethical marketing
Advertise ethical practices and CSR policies
Process considerations for sustainability
Process considerations for sustainability
Recyclable materials, green energy, reduce waste
Power/interest grid purpose
Power/interest grid purpose
Stakeholder mapping by power and interest levels
High power, high interest stakeholders strategy
High power, high interest stakeholders strategy
Manage closely