Ethics & Sustainability in Marketing (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What are the core values of ethical marketing?
What are the core values of ethical marketing?
Honesty & transparency
What is another name for sustainable marketing?
What is another name for sustainable marketing?
Green marketing
What percentage of Irish consumers will pay more for environmentally friendly products?
What percentage of Irish consumers will pay more for environmentally friendly products?
Over 70%
What benefit does ethical marketing lead to?
What benefit does ethical marketing lead to?
Higher brand loyalty
How should firms source raw materials ethically?
How should firms source raw materials ethically?
Locally & sustainably
What transport should businesses use to reduce environmental impact?
What transport should businesses use to reduce environmental impact?
Electric vehicles
What should processes use to minimise environmental impact?
What should processes use to minimise environmental impact?
Recyclable materials
What is a power/interest grid?
What is a power/interest grid?
A stakeholder mapping tool
Which quadrant is for high power, low interest stakeholders?
Which quadrant is for high power, low interest stakeholders?
Keep satisfied
What does sustainable marketing involve?
What does sustainable marketing involve?
Minimal environmental impact products