Market Analysis Tools (Leaving Cert Business): Flashcards
📚Flashcards
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10 cards from this deck
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Practise the cards
10 cards from this deck
Tool categorising stakeholders by power & interest levels
Tool categorising stakeholders by power & interest levels
Power/Interest Grid
Quadrant requiring maximum attention (High Power-High Interest)
Quadrant requiring maximum attention (High Power-High Interest)
Manage Closely
Strategy for High Power-Low Interest stakeholders
Strategy for High Power-Low Interest stakeholders
Keep Satisfied
Strategy for Low Power-High Interest stakeholders
Strategy for Low Power-High Interest stakeholders
Keep Informed
What STEEPLE acronym stands for
What STEEPLE acronym stands for
Social, Tech, Economic, Environ, Political, Legal, Ethical
Nature of STEEPLE factors (internal/external control)
Nature of STEEPLE factors (internal/external control)
External & largely beyond management control
Number of Ps in extended marketing mix
Number of Ps in extended marketing mix
7 Ps
List the 7Ps of marketing mix
List the 7Ps of marketing mix
Product, Price, Place, Promotion, People, Packaging, Process
P examining goods/services offered & features
P examining goods/services offered & features
Product
P examining staff role in delivering customer experience
P examining staff role in delivering customer experience
People