Market Analysis Tools (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
ShowHide
Practise the questions
10 questions from this quiz
How many key market analysis tools are covered for Leaving Cert Business Studies?
How many key market analysis tools are covered for Leaving Cert Business Studies?
Three tools
What type of matrix does the Power/Interest Grid create to categorise stakeholders?
What type of matrix does the Power/Interest Grid create to categorise stakeholders?
2x2 matrix
Which quadrant requires stakeholders to receive maximum attention?
Which quadrant requires stakeholders to receive maximum attention?
Manage Closely
What strategy applies to High Power-Low Interest stakeholders?
What strategy applies to High Power-Low Interest stakeholders?
Keep them satisfied without info overload
How many factors does STEEPLE analysis examine?
How many factors does STEEPLE analysis examine?
Seven factors
What is true about STEEPLE factors?
What is true about STEEPLE factors?
They are external & largely uncontrollable
How many Ps are in the extended Marketing Mix framework?
How many Ps are in the extended Marketing Mix framework?
Seven Ps
Which P evaluates distribution channels and customer access locations?
Which P evaluates distribution channels and customer access locations?
Place
Which tool should be used for external environment scanning?
Which tool should be used for external environment scanning?
STEEPLE Analysis
What is essential when using market analysis tools effectively?
What is essential when using market analysis tools effectively?
Combine tools & update regularly