Key Activities (Leaving Cert Business): Flashcards
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Practise the cards
10 cards from this deck
Key activities definition
Key activities definition
Essential functions to achieve goals & meet value proposition
4 main types of key activities
4 main types of key activities
R&D, production, marketing, sales & customer service
R&D department focus
R&D department focus
Innovation and product improvement
Production department role
Production department role
Transforms raw materials into finished products
Marketing department focus
Marketing department focus
Creates awareness and demand for products/services
Sales & customer service role
Sales & customer service role
Creates demand & maintains customer relationships
R&D responsibility: innovation
R&D responsibility: innovation
Keeps up with market trends & ensures competitiveness
Production quality control purpose
Production quality control purpose
Controls deviations & maintains product consistency
Marketing market research purpose
Marketing market research purpose
Understands customer needs, competitors & market trends
New vs existing customer cost
New vs existing customer cost
New customers cost 5-25x more than retaining existing ones