Sponsorship and Advertising (Leaving Cert Physical Education): Flashcards

The relationship between sport, media, and business.

Shifting sports from participation to a commercial product.

Exposure for businesses and funding for athletes.

Sponsorship can be withdrawn at any time.

Increased funding leads to better facilities and training.

Selling sports-related products to generate revenue.

Athletes promote products for financial incentives.

Athletes' image can be tied to product controversies.

Provides funding but may lead to ethical dilemmas.

Promoting unhealthy products while encouraging fitness.