Sponsorship and Advertising (Leaving Cert Physical Education): Quizzes

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Sponsorship and Advertising
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What does the 'golden triangle' represent in sport?

Sport, media & business relationship

What is commercialisation in sport?

Sports becoming a commercial product

What is sponsorship?

Business pays to link with team/person

Which GAA stadium changed its name due to a sponsorship deal?

Netwatch Cullen Park

What is in-kind sponsorship?

Providing goods/services not cash

Which hotel chain sponsors Munster Rugby with in-kind support?

Clayton Hotels

What is a positive media impact for spectators?

Analysis & education from experts

What is a negative media impact for spectators?

Minority sports ignored by media

How does sponsorship impact performers?

Reduces stress of financial burden

What is merchandising in sport?

Selling products like jerseys & gear

What are endorsements?

Athletes promoting products for money

Who endorsed over 50 products, reducing each endorsement's impact?

Shaquille O'Neal

Which athlete uses social media to reach a vast audience for sponsors?

Cristiano Ronaldo

What mixed message can sports advertising send?

Promoting unhealthy food/drink

What is a disadvantage of sponsorship for sport?

Sponsorship could be withdrawn anytime

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