Service Excellence (Grade 10 NSC Matric Tourism): Flashcards

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Service Excellence
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Definition of service excellence

Consistently meet & exceed customer needs & expectations

Goal of service excellence for customers

Ensure customers feel happy & valued throughout experience

Intangible elements of quality service

Politeness, good product knowledge, genuine interest

Why can't service be stored?

Service happens in the moment of interaction

How quality service improves competitiveness

Enhances reputation, gives advantage over competitors

How excellent service lowers marketing costs

Satisfied customers provide free word-of-mouth advertising

Economic benefit of excellent service in tourism

Job creation & reduces unemployment

Consequence of poor service on staff

High staff turnover & increased recruitment costs

Why hire outgoing & friendly staff?

Attitude is harder to change than skills

Benefit of empowering employees

Resolve customer issues quickly & effectively

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