Creative Thinking and Problem Solving (Grade 11 NSC Matric Business Studies): Flashcards

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Creative Thinking to Address Business Problems
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Creative thinking definition

Fresh & original approaches to solve problems & overcome challenges

Routine thinking brain function

Left-brain: logical, methodical approaches

Creative thinking brain function

Right-brain: imagination, insight, generating new ideas

Routine thinking characteristics

Follows consistent procedures, uses same methods repeatedly

Creative thinking characteristics

Uses artistic/visual awareness, develops unusual approaches

Conventional solutions

Expected, normal responses that most people accept as logical

Non-conventional solutions

Creative, unique solutions that break from normal expectations

Stimulate creativity: communication strategy

Emphasise value of ideas, suggestion boxes, open channels

Stimulate creativity: training approach

Regular workshops, brainstorming, mind mapping, lateral thinking

Advantages of creative thinking

Competitive advantages, increased participation, better morale

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