The Marketing Function (Grade 11 NSC Matric Business Studies): Quizzes

📚Quizzes
Marketing in the Informal Sector
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What payment method is primarily used for transactions in the informal sector?

Cash

What is the informal sector often called because it operates alongside the formal economy?

The second economy

Which advantage makes the informal sector attractive for new entrepreneurs?

Low barriers to entry

What important role does the informal sector serve for future entrepreneurs?

Serves as a training ground

How does competition in the informal sector compare to the formal sector?

Less intense

Which distribution method does the informal sector strongly favour?

Direct distribution

What is a key benefit of direct distribution for informal businesses?

Complete control over products

Which is an example of indirect distribution in the informal sector?

Farmers delivering to spaza shops

What are the two most important marketing tools for informal businesses?

Word of mouth & personal selling

How do formal and informal businesses differ in their approach to branding?

Formal invests in logos; informal has none

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