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10 cards from this deck
Unexpected event causing major disruption to operations
Preparing for possible future events affecting business
Before crises occur, not during or after
Fires, theft, machinery breakdowns, power outages, accidents
Assess the situation carefully
Calmly and immediately
Handle all media questions and public communication
Discuss what happened and how it was handled
Prevent crisis from spreading to other areas
Protect people, cut losses, keep reputation, recover quickly
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