The Marketing Function (Grade 11 NSC Matric Business Studies): Flashcards
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Distribution definition
Distribution definition
How businesses deliver goods/services to customers
Distribution channel definition
Distribution channel definition
Route products follow from producers to consumers
Distribution in marketing mix
Distribution in marketing mix
Represents the 'Place' element
Direct distribution
Direct distribution
Selling straight to customers without intermediaries
Indirect distribution
Indirect distribution
Using intermediaries to move products to consumers
Wholesaler function
Wholesaler function
Buy large quantities, store, sell smaller amounts to retailers
Key characteristic of agents
Key characteristic of agents
Don't take ownership; earn commission on sales
Retailer function
Retailer function
Buy large quantities, sell smaller quantities to customers
Traditional distribution channel
Traditional distribution channel
Manufacturer→wholesaler→retailer→consumer
Main goal of distribution channels
Main goal of distribution channels
Right product reaches customers at the right time