Foreign Marketing (Grade 11 NSC Matric Business Studies): Flashcards

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Foreign Marketing
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Foreign marketing definition

Selling products/services to customers in other countries

Trade agreements

Official contracts between countries setting business rules

Tariffs (import duties)

Taxes on goods coming into a country from abroad

Export subsidies

Financial support govt gives to encourage overseas sales

Direct exporting

Selling products directly to overseas customers

Licencing in foreign markets

Permission to use product design/brand for payments

Franchising

Allowing foreign business to use brand, products, systems

Joint venture

New company both partners own and manage together

Turnkey projects

Building complete facility & handing over ready to operate

Greenfield investment

Buying land, building facilities, operating in foreign country

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