The Pricing Policy (Grade 11 NSC Matric Business Studies): Quizzes

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The Pricing Policy
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When does pricing policy become important for businesses?

When there is imperfect competition

Why is pricing described as complex despite seeming easy to change?

Must balance costs, affordability & profit

What happens if a business sets its prices too low?

Consumers may think quality is poor

A shop buys an item for R20 and uses 60% mark-up. What is the selling price?

R32,00

What does customer/target-based pricing focus on?

What customers are willing & able to pay

Why is penetration pricing not suitable as a long-term strategy?

It is not a profitable strategy long-term

What is the purpose of psychological pricing like R6,99 instead of R7,00?

Uses emotional responses to boost sales

How does skimming pricing work when launching innovative products?

Charge higher prices, reduce gradually

How does the target market's income level influence pricing decisions?

Higher-income consumers = higher prices

Which market structure has only one supplier controlling prices and products?

Monopoly

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