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10 cards from this deck
Entire group you want to collect data about
Smaller subset chosen from population to represent whole
Process of collecting data from a sample or population
When sample doesn't accurately represent the population
Structured document with questions people complete themselves
Document researchers use to track events or behaviours over time
Representative, large enough, diverse
Practical reasons, cost, time constraints, accessibility
Skewed impression, wrong conclusions about population
Guide data collection, methods, organisation, & analysis
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