Effective Communication (Grade 12 NSC Matric Tourism): Flashcards

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Effective Communication
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Effective communication definition

Info shared successfully with clear understanding between 2 people

Perception in communication

How someone interprets info based on experiences & background

Stereotyping definition

Making generalised assumptions about person/group without knowing

Preconceived perceptions meaning

Fixed opinions formed about someone before interacting with them

Key benefit of good communication in tourism

Creates positive first impressions & builds trust with customers

How preconceived perceptions harm communication

Creates misunderstandings, reduces listening, blocks empathy

Business consequences of poor communication

Lost customers, damaged reputation, reduced profits

Essential listening technique

Listen actively & avoid interruptions to understand customers

Two-way process in effective communication

Requires active confirmation & feedback from both parties

Cultural awareness in tourism communication

Avoid assumptions based on appearance, accent, or nationality

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