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10 cards from this deck
Monetary value customer willing to pay for product/service
Making products distinct to gain pricing control
Cost + (Cost × Mark-up %) = Price
Supply & demand interaction
Major business whose pricing decisions influence the industry
Charging highest price during product introduction stage
Charging lowest price to rapidly gain large market share
Product sold at/below cost to attract customers & boost traffic
High prices to signal superior quality & exclusivity
Higher prices signal superior quality; lower prices inferior
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