Influences on Marketing (HSC SSCE Business Studies): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What does customer behaviour analysis focus on that market research does not?
What does customer behaviour analysis focus on that market research does not?
Why customers buy
Which factor represents internal forces within the individual?
Which factor represents internal forces within the individual?
Psychological factors
Which is NOT one of the five psychological influences on customer choice?
Which is NOT one of the five psychological influences on customer choice?
Culture
What is perception in the context of customer choice?
What is perception in the context of customer choice?
How people select, organise & interpret info
Which belief is particularly prevalent among young people regarding purchases?
Which belief is particularly prevalent among young people regarding purchases?
You are what you buy
How does brand loyalty develop according to customer learning?
How does brand loyalty develop according to customer learning?
Positive experience leads to repeat purchase
What percentage of parents believe children significantly influence their spending decisions?
What percentage of parents believe children significantly influence their spending decisions?
71%
What is a reference group?
What is a reference group?
People person identifies with closely
What characterises a boom period in the economy?
What characterises a boom period in the economy?
Low unemployment & rising incomes
What was the JobKeeper payment amount during COVID-19?
What was the JobKeeper payment amount during COVID-19?
$1,500 per fortnight