Marketing Strategies (HSC SSCE Business Studies): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
How many Ps make up the extended marketing mix?
How many Ps make up the extended marketing mix?
Seven
Which characteristic means services cannot be stored for later use?
Which characteristic means services cannot be stored for later use?
Perishable
Who plays the most important role in service marketing according to the notes?
Who plays the most important role in service marketing according to the notes?
Frontline staff
What % greater profitability did the best customer service companies achieve in the KPMG study?
What % greater profitability did the best customer service companies achieve in the KPMG study?
202%
What does the 'processes' element of the marketing mix refer to?
What does the 'processes' element of the marketing mix refer to?
Flow of service delivery activities
What should business processes prioritise?
What should business processes prioritise?
Maximising customer benefit
What is physical evidence in the extended marketing mix?
What is physical evidence in the extended marketing mix?
Everything customers see
Which review website is mentioned for travel and accommodation?
Which review website is mentioned for travel and accommodation?
TripAdvisor
How many customer engagement channels does PACK & SEND offer?
How many customer engagement channels does PACK & SEND offer?
Three
What is essential for building a culture of customer focus?
What is essential for building a culture of customer focus?
Recruiting & training staff