Distribution Decisions (Place) (AQA A-Level Business): Flashcards
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Practise the cards
10 cards from this deck
Distribution definition
Distribution definition
Activities to make product available to customers
Why distribution is crucial
Why distribution is crucial
Best products fail if customers can't access them easily
Traditional distribution channel path
Traditional distribution channel path
Producer → Wholesaler → Retailer → Consumer
Modern distribution channel path
Modern distribution channel path
Producer → Retailer → Consumer
Direct distribution channel path
Direct distribution channel path
Producer → Consumer
Multi-channel distribution meaning
Multi-channel distribution meaning
Using more than one type of distribution channel
Bulky/fragile/perishable products distribution impact
Bulky/fragile/perishable products distribution impact
More difficult & expensive to transport
Technically complex products distribution need
Technically complex products distribution need
Direct contact for technical support & advice
Extended marketing mix: People element
Extended marketing mix: People element
Staff must be well-trained, helpful, and polite
Extended marketing mix: Process element
Extended marketing mix: Process element
Entire customer journey from first contact to after-sales