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10 cards from this deck
Activities to make product available to customers
Best products fail if customers can't access them easily
Producer → Wholesaler → Retailer → Consumer
Producer → Retailer → Consumer
Producer → Consumer
Using more than one type of distribution channel
More difficult & expensive to transport
Direct contact for technical support & advice
Staff must be well-trained, helpful, and polite
Entire customer journey from first contact to after-sales
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