Integrated Marketing Mix (AQA A-Level Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Integrated marketing mix definition
Integrated marketing mix definition
All elements work together cohesively
Pricing strategy for premium products
Pricing strategy for premium products
Premium level using skimming approach
Result of inconsistent marketing mix
Result of inconsistent marketing mix
Confuses consumers, depresses sales & profits
How product life cycle affects marketing mix
How product life cycle affects marketing mix
Different stages need different marketing mixes
Boston matrix: Cash cow features
Boston matrix: Cash cow features
High market share, low market growth
Boston matrix: Problem child features
Boston matrix: Problem child features
Low market share, high market growth
B2B vs B2C marketing focus
B2B vs B2C marketing focus
B2B: personal selling; B2C: mass advertising
Digital marketing: customer data benefit
Digital marketing: customer data benefit
Gather detailed info, build stronger relationships
Digital marketing: geographical benefit
Digital marketing: geographical benefit
Global reach - sell almost anywhere in world
Digital marketing: reputation risk
Digital marketing: reputation risk
Online reviews & social media can destroy reputations