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10 cards from this deck
All elements work together cohesively
Premium level using skimming approach
Confuses consumers, depresses sales & profits
Different stages need different marketing mixes
High market share, low market growth
Low market share, high market growth
B2B: personal selling; B2C: mass advertising
Gather detailed info, build stronger relationships
Global reach - sell almost anywhere in world
Online reviews & social media can destroy reputations
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