Globalisation and Popular Culture (AQA A-Level Sociology): Flashcards

Increasing interconnectedness of societies via media, tech & cultural exchange

Culture considered refined and beneficial for society

Culture seen as less sophisticated

Passive consumers with little control over cultural production

Active participants who shape their own cultural experiences

Media simplifies content to appeal to widest possible audience

New tech brings people together regardless of distance

Western culture dominates & potentially harms other cultures

Local, national & global cultures blend to create hybrids

Leads to cultural homogenisation (making cultures similar)

Cultural exchange occurs in multiple directions

Most major media corps based in Western countries, esp. US

Before 1990s: national focus. Today: international perspective

Many local cultures successfully resisted it

Studies ignore economic factors & media corp power