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15 cards from this deck
Increasing interconnectedness of societies via media, tech & cultural exchange
Culture considered refined and beneficial for society
Culture seen as less sophisticated
Passive consumers with little control over cultural production
Active participants who shape their own cultural experiences
Media simplifies content to appeal to widest possible audience
New tech brings people together regardless of distance
Western culture dominates & potentially harms other cultures
Local, national & global cultures blend to create hybrids
Leads to cultural homogenisation (making cultures similar)
Cultural exchange occurs in multiple directions
Most major media corps based in Western countries, esp. US
Before 1990s: national focus. Today: international perspective
Many local cultures successfully resisted it
Studies ignore economic factors & media corp power
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