Globalisation and Popular Culture (AQA A-Level Sociology): Quizzes

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Globalisation and Popular Culture
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What does globalisation refer to according to the revision material?

Increasing interconnectedness via media

What is the key difference between mass culture theory and popular culture theory?

Audience agency: passive vs active

The division between high and low culture represents which perspective?

An elitist perspective

What does the 'dumbing down' argument claim about media content?

Content simplified to appeal to most

Which is evidence supporting the dumbing down argument?

News has more celebrity gossip than before

What did Frank Furedi (2004) argue about deliberately simplifying cultural content?

It is itself an elitist practice

According to Devereux (2003), where are most major media corporations based?

Western countries, particularly the US

Who introduced the concept of the 'global village' in 1962?

McLuhan

What advantage do people with better internet access have according to the material?

Greater advantages than those with less

What does cultural imperialism theory suggest about Western culture?

It dominates and potentially harms others

What did Klein (2000) argue globalisation leads to?

Cultural homogenisation

What does cultural hybridisation theory propose?

Cultures blend to create hybrid cultures

What does 'multidirectional flows' mean in cultural exchange?

Culture moves in multiple directions

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