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12 questions from this quiz
As active interpreters of content
From 'what does media do?' to 'what do people do with media?'
Blumer and Katz
Social companionship
Exposure, perception, retention
Remembering only info you agree with
A dominant interpretation exists
Each group shared similar interpretations
No single objective truth exists
Copies that look real with no original
As media spectacle like a video game
It is too theoretical and hard to test
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