External Influences (Edexcel A-Level Business): Flashcards

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The competitive environment
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Barriers to entry

Factors making it difficult for businesses to enter a market

Effect of high barriers to entry on competition

Reduces competition, shifts focus to non-price elements

Cartel

Businesses agreeing on pricing & output for higher profits

Homogeneous products

Standardised goods identical regardless of producer

Competition focus for homogeneous products

Primarily on price

Perfect knowledge in markets

Buyers & sellers access all info needed for rational decisions

Monopoly

Where only one firm operates in a market

Pricing control in highly competitive markets

Limited control, prices face downward pressure

Global markets

Largest markets where businesses can compete worldwide

USP benefit in competitive markets

Significantly aids survival in competitive markets

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