Customer service (AQA GCSE Business): Quizzes

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Customer service
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Who is responsible for delivering excellent customer service in a business?

The entire organisation

What costs significantly more: acquiring new customers or retaining existing ones?

Acquiring new customers

What risk do staff face if they provide incorrect product information to customers?

Legal issues under consumer law

Which company is mentioned as making speed a priority in their sales processes?

Amazon

What is the purpose of post-sales support in the selling process?

To ensure satisfaction & identify areas

Which delivery arrangement has become increasingly important as shopping moves online?

Free delivery & flexible time slots

Besides product knowledge, what else must staff be trained in for effective customer service?

Communication skills & timing

How do satisfied customers help create new customers for a business?

Through word-of-mouth recommendations

How does good customer service reduce costs for businesses?

By reducing complaints & refund requests

What is the loyalty gap between 'very satisfied' and 'somewhat satisfied' customers?

50%

What percentage of customers with problems actually complain to the business?

5%

How many more people hear about bad experiences compared to good ones?

Twice as many

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