Place (Edexcel GCSE Business): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What does 'place' refer to in marketing decisions?
What does 'place' refer to in marketing decisions?
Making products accessible at right time and location
What is another term sometimes used for 'place' in the marketing mix?
What is another term sometimes used for 'place' in the marketing mix?
Distribution
In traditional retailing, how do products reach customers?
In traditional retailing, how do products reach customers?
Manufacturer to retailer to customer
Which example illustrates direct retailing?
Which example illustrates direct retailing?
Apple selling through their own stores
What characterises direct selling as a distribution channel?
What characterises direct selling as a distribution channel?
No retail shops involved at all
Which is an example of third-party e-tailing?
Which is an example of third-party e-tailing?
Amazon Marketplace
What is a key advantage of physical retail stores?
What is a key advantage of physical retail stores?
Customers can physically examine products
Why does e-tailing provide significant cost advantages?
Why does e-tailing provide significant cost advantages?
No expensive high street rent or many staff
What convenience does e-tailing offer customers?
What convenience does e-tailing offer customers?
Shopping 24 hours a day, 7 days a week
What do cost considerations for retail locations include?
What do cost considerations for retail locations include?
Rent, business rates, utilities, maintenance
How can proximity to competitors benefit a retail store?
How can proximity to competitors benefit a retail store?
Can increase overall customer traffic
Why does place significantly impact business success?
Why does place significantly impact business success?
Better accessibility leads to increased sales