Promotion (Edexcel GCSE Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What are the two main purposes of promotion for businesses?
What are the two main purposes of promotion for businesses?
Create awareness & generate interest
How many main types of promotion methods are there?
How many main types of promotion methods are there?
Five
Which of these is an example of advertising?
Which of these is an example of advertising?
Television adverts
What is the main advantage of advertising?
What is the main advantage of advertising?
It can reach huge numbers of customers
What is a key advantage of sponsorship?
What is a key advantage of sponsorship?
Links brand with positive causes
Why do businesses use product trials?
Why do businesses use product trials?
Customers experience product directly
What is a key problem with special offers?
What is a key problem with special offers?
Not sustainable long-term
What does public relations in promotion involve?
What does public relations in promotion involve?
Using consistent logos across materials
What does the choice of promotion method depend on?
What does the choice of promotion method depend on?
Characteristics of target market
What does effective promotion build that leads to increased sales?
What does effective promotion build that leads to increased sales?
Brand recognition