Customer service and the sales process (Edexcel GCSE Business): Quizzes

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Customer service and the sales process
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What does customer service represent?

How a business treats customers overall

What do many customers value more than low prices or product quality?

Excellent service

What happens when customers are happy with service?

They return & make repeat purchases

How does excellent service help build a business's reputation?

Through positive word-of-mouth

What can outstanding service allow businesses to do?

Justify higher prices

How does poor customer service spread most rapidly?

Through social media & online reviews

How many stages are in the sales process?

Five

How does the sales process work?

As a continuous cycle

What is the focus of Stage 2 of the sales process?

Speed & efficiency of service

What happens in Stage 4 of the sales process?

Post-sales service is provided

Which purchase involves a very quick sales process?

A chocolate bar

Why do sales staff need comprehensive product knowledge?

To answer customer questions confidently

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